We all are unique. And brands strive to be unique as well, always looking for that one unique selling proposition that can set them apart from the rest of the pack.
But in the competitive beverage market, it is a challenge to make your product catch someone’s eye among the plethora of choices.
Enter Absolut Unique. A new brand promotion that focuses on the power of originality and uniqueness. According to Adweek.com, Absolut Unique is “a new line of paint-splattered bottles—a staggering 4 million of them—the design of each one a little different from all the rest.”
See the company’s promotional video below:
Even though I wonder about the cost/benefit of this promotion, I see great potential for it to be successful for the company. Brand enthusiasts will want to find the bottle they feel is most expressive, and those who are be deciding between two brands, a more thoughtful and authentic bottle could push them over the edge to Absolut.
What do you think? Does it make you want to get one of the limited edition bottles?
See the full article here: